Amy Koenig

Amy Koenig is a strategic marketing executive specializing in partnership development, sponsorship strategy, and integrated brand marketing. She helps organizations identify, secure, and activate meaningful partnerships that drive revenue, elevate brand visibility, and create lasting business value.

With more than 25 years of experience spanning experiential marketing, events, digital strategy, and brand development, Amy has built a reputation for connecting organizations with the right corporate partners through authentic, mutually beneficial relationships. She develops sponsorship strategies from concept through activation, aligning brand objectives with measurable business outcomes while creating compelling opportunities for both sponsors and properties.

Amy has worked with organizations ranging from entrepreneurial ventures to nationally recognized brands, leading initiatives that combine strategic vision with flawless execution. Her collaborative approach, extensive professional network, and passion for creating innovative partnerships make her a trusted advisor for festivals, nonprofits, entertainment organizations, and businesses seeking sustainable sponsorship growth and long-term strategic alliances.